A Discussion on National Design Identity Have you ever wondered why seeing your national flag raised high sparks a surge of pride, or why a familiar melody from your homeland evokes nostalgia? These powerful emotions are tied to the concept of national identity. It’s like a giant puzzle made up of pieces like shared history, language, traditions, and all sorts of cultural stuff. These pieces fit together to create a feeling of belonging to a bigger group – a nation. National identity, however, goes beyond just emotions and shared experiences; it manifests itself in tangible ways, shaping how a nation presents itself to the world. Take design, for example. Italian design is synonymous with sophistication, craftsmanship, and a touch of theatricality. This is clear in many of their iconic brands, from furniture (B&B Italia, Cassina, Poliform) to fashion (Bottega Veneta, Loro Piana) to automobiles (Ferrari, Alfa Romeo). Each of these brands embodies the Italian design identit...